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For exporters, a product video is often the only way a buyer halfway across the world can "touch and feel" your goods. It serves as a digital factory visit and a quality guarantee.

Product Video Guidelines for Exporters

1. Focus on Trust and Compliance

Foreign buyers are primarily concerned with risk. Your video must prove you are a legitimate, high-quality supplier.

  • Show Certifications: Briefly overlay icons or footage of ISO, CE, UL, or industry-specific certifications.
  • The "Human" Factory: Include shots of your facility and QA (Quality Assurance) team. This proves you are a manufacturer, not just a middleman.
  • Packaging & Loading: Show how the product is packed for international shipping (e.g., vacuum sealing, reinforced crates) to reassure buyers about transit safety.

2. Technical Clarity Over "Fluff"

B2B buyers in the export market want data, not just high-energy music.

  • Close-ups on Specs: Use macro shots to show material texture, weld quality, or component precision.
  • Demonstrate Use-Cases: Show the product performing its primary function in a real-world environment.
  • On-Screen Text: Use bold, clear text overlays for key specs (e.g., "Output: 500kg/hr" or "Stainless Steel 304").

3. Design for a Global Audience

  • Minimize Voiceover Jargon: If using a voiceover, keep the English simple and neutral.
  • Use Subtitles: Many buyers watch videos with sound off in offices. Subtitles also make it easier for non-native speakers to follow.
  • Universal Units: Mention both Metric and Imperial units (e.g., "10 meters / 32 feet") if you serve multiple regions.

 

krishna

Krishna is an experienced B2B blogger specializing in creating insightful and engaging content for businesses. With a keen understanding of industry trends and a talent for translating complex concepts into relatable narratives, Krishna helps companies build their brand, connect with their audience, and drive growth through compelling storytelling and strategic communication.

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